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2022 One Show - Music & Sound Craft

The Outsideologist Project

Agency Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas

Client Claritin

Category

Original Music / Song

Annual ID

OS22_MS037M

About the Work

On average, kids spend less than 8 minutes outside per day, which is harmful to their mental and physical health. Claritin, a brand that enables allergy sufferers to enjoy the outdoors, created an original song and animated music video that lures kids to discover amazing, yet weird things right outside their door. This edutaining, and upbeat hip-hop tune performed by a tree, highlights things kids would find fascinating such as fireflies butts and rabbits eating their own poop. The end of the video invites kids to enlist on our weekly outside missions- all in an effort to get them playing outside a lot more.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Energy BBDO / Chicago

Client / Brand

Bayer / Whippany

Production Company

ATK Plan / Dallas

Music / Sound Production Company

Mophonics / Los Angeles

Art Director

Abigail Chieppa

Chief Creative Officer

Josh Gross
Pedro Perez

Executive Creative Director

Susan Treacy

Executive Producer

Vanessa Luhr

Producer

Chris Totzke

Account Supervisor

Jen Rencis
Kristen Schumacker
Martha McAuliffe

Music Producer

Nick Maker

Senior Art Director

Jason Murray

Senior Copywriter

Tanvi Tandon

Strategy Director

Irene Fluery

Associate Director of Project Management

Ingrid Rockovich

Executive Director of Music

Daniel Kuypers

Global Account Lead

Katie Clow

Global Client Service Director

Marilyn Sorita

Group Account Director

Erin Welsh

Group Strategy Director

Jason Parker

Head of Integrated Production

John Pratt

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