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Category
Original Music / Song
Annual ID
OS22_MS037M
About the Work
On average, kids spend less than 8 minutes outside per day, which is harmful to their mental and physical health. Claritin, a brand that enables allergy sufferers to enjoy the outdoors, created an original song and animated music video that lures kids to discover amazing, yet weird things right outside their door. This edutaining, and upbeat hip-hop tune performed by a tree, highlights things kids would find fascinating such as fireflies butts and rabbits eating their own poop. The end of the video invites kids to enlist on our weekly outside missions- all in an effort to get them playing outside a lot more.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Energy BBDO / Chicago
Client / Brand
Bayer / Whippany
Production Company
ATK Plan / Dallas
Music / Sound Production Company
Mophonics / Los Angeles
Art Director
Abigail Chieppa
Chief Creative Officer
Josh Gross
Pedro Perez
Creative Director
Gloria Dusenberry
Manuel Torres-Kortright
Executive Creative Director
Susan Treacy
Executive Producer
Vanessa Luhr
Producer
Chris Totzke
Account Supervisor
Jen Rencis
Kristen Schumacker
Martha McAuliffe
Music Producer
Nick Maker
Senior Art Director
Jason Murray
Senior Copywriter
Tanvi Tandon
Strategy Director
Irene Fluery
Associate Director of Project Management
Ingrid Rockovich
Executive Director of Music
Daniel Kuypers
Global Account Lead
Katie Clow
Global Client Service Director
Marilyn Sorita
Group Account Director
Erin Welsh
Group Strategy Director
Jason Parker
Head of Integrated Production
John Pratt
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