The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

Day After Day

Agency Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto

Client White Ribbon


Sound Design

Annual ID


About the Work

Day After Day is a short film that speaks directly to men who are using, or at-risk of using, gender-based violence as a response to the stresses of COVID-19 lockdowns. It uses the same set of words to tell two different stories of isolation: a man trapped with his own negative thoughts and emotions, and his family trapped at home with him. To contrast the emotional difference between their experiences, we approached the film’s score entirely through sound design. We started with the woman’s story first, utilizing natural, tactile environmental sounds and a high-pitched drone that pulls the viewer in uncomfortably close and builds up the underlying tension throughout. Then, we took her sound bed and applied post-processing effects and distortion to create a version with even more tension, anxiety, and harshness, so that his story felt more threatening, isolated, and disconnected from her world. This technique served the intention of the film by imparting a very different feeling to each of their stories, even as their words, scenes and sounds were mirrored. For chilling effect, the actors performed their own narration. To generate organic support across social channels, we targeted a combination of experts in the field, thought leaders, lifestyle and parenting influencers, broadcast hosts and international celebrities. As a result, we secured 21 posts with a reach of 659,048. The Government of Canada also pledged their support, ensuring funding for future White Ribbon initiatives.

2022 Awards

Total Points: 3




Bensimon Byrne / Toronto

Digital Agency

OneMethod / Toronto

PR / Marketing Agency

Narrative / Toronto

Client / Brand

White Ribbon / Toronto

Production Company

Untitled Films / Toronto

Music / Sound Production Company

Berkeley Inc. / Toronto

Post Production Company

Rooster Post / Toronto
Fort York VFX / Toronto
Alter Ego / Toronto

Art Director

Debbie Chan

Chief Creative Officer

Joseph Bonnici

Creative Director

Debbie Chan
David Mueller


Hubert Davis

Director of Photography

Kiel Alexander Milligan

Executive Producer

Tom Evelyn

Agency Producer

Michelle Pilling

Assistant Editor

Sarah Carlisle 

Line Producer

Ian Fingland

Account Coordinator

Lindsey Hutchins

Account Lead

Andrea Lee

Associate Account Manager

Katie Glover

Audio Director

Jared Kuemper

Audio Engineer

Jared Kuemper

Business Lead

Marli Bennett


Jigsaw Casting / Toronto


Conor Fisher

Director of XD

Kurt Krumme

Flame Artist

Luke White

French Supervision

Ariane France Smith

Junior Account Coordinator

Christine Boakye-Manu

Senior Account Manager

Sheri Clish
Vanessa Kissoon

Senior Media Planner

Sarah Lowden

Social Media Director

Kristina Kosa

Social Media Planner

Sarah Santarossa

Related Awards





Follow Us