The One Show
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Category
Sound Design
Annual ID
OS22_MS048M
About the Work
Day After Day is a short film that speaks directly to men who are using, or at-risk of using, gender-based violence as a response to the stresses of COVID-19 lockdowns. It uses the same set of words to tell two different stories of isolation: a man trapped with his own negative thoughts and emotions, and his family trapped at home with him.
To contrast the emotional difference between their experiences, we approached the film’s score entirely through sound design. We started with the woman’s story first, utilizing natural, tactile environmental sounds and a high-pitched drone that pulls the viewer in uncomfortably close and builds up the underlying tension throughout. Then, we took her sound bed and applied post-processing effects and distortion to create a version with even more tension, anxiety, and harshness, so that his story felt more threatening, isolated, and disconnected from her world.
This technique served the intention of the film by imparting a very different feeling to each of their stories, even as their words, scenes and sounds were mirrored. For chilling effect, the actors performed their own narration.
To generate organic support across social channels, we targeted a combination of experts in the field, thought leaders, lifestyle and parenting influencers, broadcast hosts and international celebrities. As a result, we secured 21 posts with a reach of 659,048. The Government of Canada also pledged their support, ensuring funding for future White Ribbon initiatives.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Bensimon Byrne / Toronto
Digital Agency
OneMethod / Toronto
PR / Marketing Agency
Narrative / Toronto
Client / Brand
White Ribbon / Toronto
Production Company
Untitled Films / Toronto
Music / Sound Production Company
Berkeley Inc. / Toronto
Post Production Company
Rooster Post / Toronto
Fort York VFX / Toronto
Alter Ego / Toronto
Art Director
Debbie Chan
Copywriter
John Pavacic
David Mueller
Chief Creative Officer
Joseph Bonnici
Creative Director
Debbie Chan
David Mueller
Director
Hubert Davis
Director of Photography
Kiel Alexander Milligan
Editor
Michelle Czukar
Executive Producer
Tom Evelyn
Producer
Sam McLaren
Tess Kennedy
Tyna Maerzke
Agency Producer
Michelle Pilling
Assistant Editor
Sarah Carlisle
Line Producer
Ian Fingland
Account Coordinator
Lindsey Hutchins
Account Lead
Andrea Lee
Associate Account Manager
Katie Glover
Audio Director
Jared Kuemper
Audio Engineer
Jared Kuemper
Business Lead
Marli Bennett
Casting
Jigsaw Casting / Toronto
Colourist
Conor Fisher
Director of XD
Kurt Krumme
Flame Artist
Luke White
French Supervision
Ariane France Smith
Junior Account Coordinator
Christine Boakye-Manu
Senior Account Manager
Sheri Clish
Vanessa Kissoon
Senior Media Planner
Sarah Lowden
Social Media Director
Kristina Kosa
Social Media Planner
Sarah Santarossa
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