The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Billboards & Transit / Dynamic Billboards & Transit
Annual ID
OS22_OH015S
About the Work
Who has never been afraid to go home alone at night and therefore deserted the public space, thus being denied their right to move freely in the streets?
According to a study, in most extreme cases, 26% of women and gender minorities refuse to go out alone at night. (source ONDRP 2018).
In order to highlight this problem and to allow women and gender minorities to reclaim public space, the not for profit organization, HandsAway, which fights against sexist and sexual violence, continues its combat by launching the operation Fearless Night.
The concept? To use digital illuminated billboards already present in the public space, by displaying white screens whose luminosity has been boosted by 20%, in order to light up the darkest and most frightening streets of Paris from 9pm to 7am.
The association has decided to bring a positive but more than essential message of reappropriation of public space: the operation allows to re-launch the debate on the necessity for each and everyone to enjoy their freedom to circulate serenely in the street, whatever the time or place.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Post Production Company
\Else / Boulogne-Bilancourt
Art Director
Morgane Alexandre
Sébastien Skrzypczak
Director
Aaron Chervenak
Executive Creative Director
Benjamin Marchal
Faustin Claverie
Account Executive
Julia Montagu
Managing Director
Jonathan Serog
Project Manager
Lucile Dupuy
Editing & motion design
Nicolas Duval
Founder
Alma Guirao
Post Producer
Eleonore Girard
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