The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Out of Home

Life, Scripted

Agency Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago

Client The Chicago International Film Festival

Category

Billboards & Transit / Dynamic Billboards & Transit

Annual ID

OS22_OH023B

About the Work

Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.

2022 Awards

Total Points: 9

Credits

Agency

Ogilvy / Chicago

Client / Brand

Chicago International Film Festival / Chicago

Post Production Company

Sarofsky / Chicago

Art Director

Summers Ford

Copywriter

Hannah Lacava

Creative Director

Duarte Elvas

Executive Producer

Gayle McCormick
Steven Anderson

Group Creative Director

Hital Pandya

Account Director

Lindsay Hrack

Line Producer

Stefanie Blau Spiegel

Animator/Designer

Andrei Popa

Cinema/Chicago & the Chicago International Film Festival Artistic Director

Mimi Plauche

Cinema/Chicago & the Chicago International Film Festival Managing Director

Vivian Teng

Cinema/Chicago & the Chicago International Film Festival Marketing Manager

Andrew Van Beek

Content Creative Director

Kyle Obriot

Creative Director, Design

Connor Fleming

Deputy Chief Creative Officer, Worldwide

Joe Sciarrotta

Executive Committee member of the Cinema/Chicago Governing Board & the President of Mitten, Inc.

Mark Mitten

Executive Design Director

Gabe Usadel

Finishing

Cory Davis
Jamie Gray

Print Producer

Ami Walters

Production

Ogilvy / Chicago

Production Manager

Andrea Raby
Mary Munez

Senior Editor

Christopher Mines

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