The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2006 One Show - Advertising

Worst Boyfriend

Agency DDB New Zealand / Auckland

Client nzgirl


Exceptional Innovation in Marketing / Innovative Marketing - Campaign

Annual ID


2006 Awards

Total Points: 5



Art Director

Regan Grafton


Bridget Short

Creative Director

paul catmur

Agency Producer

Steve Gulik
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