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Malnutrition Facts
Agency L&C / New York + Dole Sunshine Company / California + Suitcase Productions / New York + Peppercomm / New York
Category
Billboards & Transit / Single
Annual ID
OS22_OH032M
About the Work
Trash has always been part of New York City’s landscape.
And New York’s trash hides a dark secret:
3.9 million tons of food ends up in the trash every year.
While 1 in 9 New Yorkers goes hungry every day.
At Dole we believe that good nutrition is a human right. So what if the places where people normally throw trash, could now be used to shine a light on this issue?
Dole Presents: Malnutrition Facts
We turned trash containers & trash bags that are always ignored into valuable unavoidable new media that shines a light on food waste and food insecurity. With zero media investment we generated over 153 Million Impressions, $14 Million in Earned Media and over 280,000 pounds of food were rescued and delivered to 18,000 New York families in need.
And New York’s trash hides a dark secret:
3.9 million tons of food ends up in the trash every year.
While 1 in 9 New Yorkers goes hungry every day.
At Dole we believe that good nutrition is a human right. So what if the places where people normally throw trash, could now be used to shine a light on this issue?
Dole Presents: Malnutrition Facts
We turned trash containers & trash bags that are always ignored into valuable unavoidable new media that shines a light on food waste and food insecurity. With zero media investment we generated over 153 Million Impressions, $14 Million in Earned Media and over 280,000 pounds of food were rescued and delivered to 18,000 New York families in need.
2022 Awards
Total Points: 3
Merit
Credits
Agency
L&C / New York
PR / Marketing Agency
Peppercomm / New York
Client / Brand
Dole Sunshine Company / California
Production Company
Suitcase Productions / New York
Music / Sound Production Company
Agosto / Lima
Animator
Andres Castiblanco
Chief Creative Officer
Gian Carlo Lanfranco
Rolando Cordova
Composer
Charly Garcia
Creative Director
Giancarlo Rodas
Tescia Deak
Greg Collins
Director
Camden Elizabeth
Director of Photography
John Kopec
Diego Cordero
Executive Producer
Camden Elizabeth
Nicolas Lopez
Music Supervisor
Claudia Incio
Music Producer
Fito Zavalaga
Assistant Producer
Lindsay Huang
Production Designer
Sonia Foltarz
Senior Vice President
Melissa Vigue
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