The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Billboards & Transit / Single
Annual ID
OS22_OH033M
About the Work
On October 4th the unthinkable happened. Facebook, Instagram and WhatsApp all went down causing an international blackout for billions around the world.
People and businesses were left cut off, unable to contact loved ones and customers.
As the original social network, the Post Office saw an opportunity.
Within hours of the blackout, we had written, designed and with the help of Clear Channel displayed an OOH campaign across the UK poking fun at the internet giants.
And thanks to the blackout, we’re probably the only modern campaign with zero amount of social media impressions. Not bad for ‘snail mail’.
*Post Office Ltd is a retail post office company in the United Kingdom that provides a wide range of products including postage stamps and post mail delivery to the public through its nationwide network of post office branches and postmaster deliveries.
People and businesses were left cut off, unable to contact loved ones and customers.
As the original social network, the Post Office saw an opportunity.
Within hours of the blackout, we had written, designed and with the help of Clear Channel displayed an OOH campaign across the UK poking fun at the internet giants.
And thanks to the blackout, we’re probably the only modern campaign with zero amount of social media impressions. Not bad for ‘snail mail’.
*Post Office Ltd is a retail post office company in the United Kingdom that provides a wide range of products including postage stamps and post mail delivery to the public through its nationwide network of post office branches and postmaster deliveries.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy UK / London
Chief Creative Officer
Andre Laurentino
Creative Director
Liam Butler
Executive Creative Director
Jules Chalkley
Creative
Ollie Jarrott
Head of Design
Dave Towers
Business Director
Samantha Hagans
Business Lead
Katharine Easteal
Deputy Executive Creative Director
Luke Ridgway
Head of Offline Production
Justin Cairns
Project Management
Sophie Rhys Evans
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