The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Out of Home

The Joy of Later Life Sex

Agency Ogilvy UK / London

Client Relate

Category

Billboards & Transit / Series

Annual ID

OS22_OH037M

About the Work

There is an unhealthy reluctance to talk about sex in general. And in old age? Forget it. Leaving the majority of over 65s feeling burdened by the heavy weight of social stigma and unable to ask for sexual help just when they might need it the most, which is damaging to their physical and mental wellbeing. So, we needed to start a long overdue conversation. We launched our billboards just as the country began to come out of lockdown: we wanted to be where people would be again. And, because we wanted to open a long overdue conversation, we put it out in the open in a big way – in huge iconic sites across the UK. Making the previously unseen, unmissable.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy UK / London

Chief Creative Officer

Andre Laurentino

Creative Director

Andy Forrest
Nicola Wood

Editor

Fabio Liguori

Executive Creative Director

Jules Chalkley

Photographer

Rankin

Strategist

Nicole Frost

Planner

Amy Tipper-Hale

Art Buying

Jodie Woodhouse-Ward
Lesley Scott

Business Director - PR

Dk Cheung

Business Lead

Katharine Easteal

CEO of Creative Transformation

Stef Calcraft

Client Partner - PR

Rachael Coomber-Nolan

Deputy Executive Creative Director

Luke Ridgway

Freelance Intimacy coach

Ita O’Brien

Grade

Ben Rogers

Grade Producer

Roger Lairisa

Media Planning

Adam Crowe
Daniel Wood

Post-Production Producer

Leo Thornborough

Production

Chelsea Stemple
Christine Wright

Project Management

Sophie Rhys Evans

Strategy

Hannah Crowley
Shadi Sarresh

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