The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Out of Home

Recolour the Rainbow

Agency adam&eveDDB / London + Queer Britain / London + Switchboard / London + Gay Times / London

Client Skittles

Category

Brand Partnerships

Annual ID

OS22_OH050M

About the Work

During Pride only one rainbow matters: the LGBTQ+ rainbow. That’s why, for 6 years, Skittles has given away its rainbow, so that Pride’s can take centre stage. In 2021 we partnered with Gay Times, Queer Britain and Switchboard to create our most meaningful and memorable campaign yet, as Skittles gave its rainbow like never before… Throughout history, the experiences of LGBTQ+ people have been marginalised, which means there isn’t much imagery from the first Pride marches—and what little there is, is in black and white. So last year Skittles took the rainbow off its packs, to recolour these black and white moments from Pride’s historical archives, consulting the individuals in the photos and working with a historical colorist to ensure the images were as authentic as possible. The recoloured images ran across OOH, print & digital, bringing to life the stories and people behind the photos and inviting the public to support Queer Britain's mission to fill the gaps in the LGBTQ+ archive. The campaign delivered 7.6m total impressions, letting the world see Pride’s true colours.

2022 Awards

Total Points: 3

Merit

Credits

Agency

adam&eveDDB / London

Client / Brand

Queer Britain / London
Switchboard / London

Publisher

Gay Times / London

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