The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Out of Home

Whopper Heist

Agency We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Client Burger King Argentina + Netflix Argentina


Craft / Use of Technology

Annual ID


About the Work

Burger King and Netflix brought together their two most iconic products: the Whopper and Money Heist. Using NFC technology (Near Field Communication), we created an experience so that everyone could join the gang of thieves and steal a burger. We seeded hundreds of OOHs with thousands of Whoppers that people could steal from the digital billboards using their smartphones, and then redeem them at a Burger King. When someone walked up to one of our billboards and tapped the Whopper with their phone, the NFC chip inside the sign sent a signal to the server to make the burger appear on the smartphone and disappear on the sign immediately. Through the Burger King app we let people know how many Whoppers were left and where they were located. When they were near a Whopper still available to be stolen, the app sent them a notification

2022 Awards

Total Points: 3




We Believers / New York

Digital Agency

The Pasto / Buenos Aires


Alexandre Antonello
Barbara Regis
Iwo Zakowski
María Clara Buceta
María Luz Fochezato
Nerina Baldassarre
Nicolás Iribarne
Facundo Mele
Ignacio Dantas

Production Company

The Movement by Landia / Buenos Aires

Chief Creative Officer

Gustavo Lauria


Kevin Zeta

Director of Photography

Vanina Falcone

Executive Producer

Juan Manuel Cuervo


Verónica Z

Account Director

Nallely Recinas

Head of Production

Marcia Jaes

Project Manager

Paloma Davila

Chief Creative Director & Copywriter

Gustavo Lauria

Creative Coordinator

Rocio Fernandez Sasso

Creative Director & Art Director

Fernando Serra

Creative Director & Copywriter

Nicolas Centroni

Director & Editor

Kevin Zeta

Director of Operations

Natalia Gamarra


Juan Manuel Cuervo

Head of Client Services

Jose Quijano

Lead Engineer

Agustin Mende

Music House

Julian Principe

Postpro / vfx

N4rf & Teo Palvi

Sound Design & Mix


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