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House Rules
Agency McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Category
Integrated Campaign
Annual ID
OS22_PH003G
About the Work
These are House Rules like you’ve never heard before! The new multi-channel “House Rules” campaign from Phexxi® features Annie Murphy, coming to us from inside her beautifully decorated vagina as she prepares for a romantic date-night-in. The campaign features Murphy along with a cast of women who discuss various “House Rules” that apply to both their lives and their vaginas. Different rules are used to highlight the benefits of Phexxi, like the fact that it’s hormone-free, works with the body, and is used in the moment. The campaign shines a fresh and empowering spotlight on a totally different kind of birth control that’s available for the millions of women in the US seeking hormone-free pregnancy prevention. Phexxi is here to make a bold statement that puts women completely in control: It’s your vagina. You make the rules.™
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
McCann Health New Jersey / Parsippany
Real Chemistry / New York
McCann Health Engagement / New York
MediaHub / Minneapolis
Client / Brand
Evofem / San Diego
Production Company
Smuggler / Los Angeles
Music / Sound Production Company
Sound Lounge / New York
Post Production Company
BigSky Edit / New York
Nice Shoes / New York
Copywriter
Tressie LaFay
Chief Creative Officer
Bruno Abner
Creative Director
Jillian Watkins
Melinda Milovic
Director
Filip Engstrom
Editor
Chris Franklin
Executive Producer
Maureen Phillips
Sue Yeon Ahn
Producer
Ali Corsie
Francesca Lentini
Account Supervisor
Courtney Wolfson
Brand Manager
Erin Turner
Chief Executive Officer
Saundra Pelletier
Chief Operating Officer
Andrew Colon
Colorist
Chris Ryan
Creative
Abbey Ley
Keith LaFerriere
Maddie Harrison
Michelle Morris
Editorial Producer
Sarah Van Tassel
Head of Production
Rebecca Binder
Alex Hughes
Account Team
Hollie Noble
Melanie Weiss
Abigail Rasweiler
Ani Demurjian
Carley McCann
Danielle Hay
Analytics Team
Jack Ireland
Michelle Simons
Art Supervisor
Trish Salge
Audio Engineer
Tom Jucarone
Co-founder
Brian Carmody
Patrick Milling-Smith
Earned Media
Becky Vonsiatsky
Alyssa Bleiberg
Lesley Stanley
Sam Wapner
Effects Supervisor
Ryan Sears
EVP, Executive Director
Melissa Schoenke
EVP, Managing Director
Gillian Walker
Former Brand Manager
Natasha Azevedo
Former Head of Consumer Marketing
Caitlin Schneider
Former VP of Marketing
Tim Glennon
Influencer Team
Becky Prosser
Missy Voronyak
Media Director
Brittany Bayer
Social Media
McKenna Reiser
Alyson Hagert
Dayna Konki
Gabe Chambers
Jeannie Chase
Valerie Tseng
Starpower
Chelsea Gargiulo
Samantha Jones
SVP, Campaign Insights
Charlie LaCrone
SVP, Director Media Planning
Jeanne Jennings
SVP, Strategic Director
Deb Sobelman
SVP, Video Investments
Jill Petersen
VP, Account Director
Marcie Judges
VP, Digital Director
Natalie Rush
VP, Strategy & Engagement Director
Alexandra Davis
Website / Digital Team
Loren Ruderman
WaiMay Cheng
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