The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Film
Annual ID
OS22_PH005S
About the Work
Type 2 Diabetes. Almost everyone knows someone who has it. And yet, when you’re diagnosed, it’s shocking to hear how such a commonplace disease has so many confusing, important, constantly shifting rules to follow. Rules like: “Exercise is good. Stress is bad. Food can be either.”
We universally heard from people with diabetes that it can feel like an unsolvable, unwinnable mystery. A condition with a mind of its own that’s impossible to understand. This disease demands you fix your life, but you feel like you’ve lost the instruction manual.
So instead of doing what the pharmaceutical industry tends to do - talking at people about their product - we took a different approach. We dramatized the human truth that people living with diabetes feel like they’re living in a world of ‘no’ to reveal the transformative power FreeStyle Libre systems can have in turning ‘no’ into ‘know’.
Because when you wear a FreeStyle Libre, the mystery is replaced with the knowledge of your glucose levels and what impacts them. And when you know what you can eat, how you should exercise, and ultimately, if you’re keeping your levels in range in order to prevent disease progression, you’re empowered with the knowledge to live your best life.
We universally heard from people with diabetes that it can feel like an unsolvable, unwinnable mystery. A condition with a mind of its own that’s impossible to understand. This disease demands you fix your life, but you feel like you’ve lost the instruction manual.
So instead of doing what the pharmaceutical industry tends to do - talking at people about their product - we took a different approach. We dramatized the human truth that people living with diabetes feel like they’re living in a world of ‘no’ to reveal the transformative power FreeStyle Libre systems can have in turning ‘no’ into ‘know’.
Because when you wear a FreeStyle Libre, the mystery is replaced with the knowledge of your glucose levels and what impacts them. And when you know what you can eat, how you should exercise, and ultimately, if you’re keeping your levels in range in order to prevent disease progression, you’re empowered with the knowledge to live your best life.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Anomaly / New York
Design Firm
Elastic
Client / Brand
Abbott Laboratories
Production Company
Smuggler
Music / Sound Production Company
Mr. Pape
Post Production Company
Work Editorial
Director
Mark Molloy
Sound Design
750mph
Color
Company 3
Post Audio/Mix
Wave Studios
VFX
A52
Related Awards
