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2022 One Show - Pharma

Erase The Line

Agency Intouch Group / New York + Videocubo.tv / Sao Paolo

Client The Chrysalis Initiative

Category

Craft / Art Direction

Annual ID

OS22_PH007G

About the Work

Black women are 42% more likely to die from breast cancer than white women. In a systemically biased healthcare system, Black women are often dismissed and ignored, and treated with prejudices that keep them from receiving an equitable standard of care. This needs to change. The Chrysalis Initiative launched ERASE THE LINE, a call to action to end the disparity. We created the world's first digital resource specifically designed for Black women by Black women. The resource provides them with the tools to recognize and address racism in their cancer care, including: 1 - A 24/7 coach who survived breast cancer herself and understands how to steer around bias 2 - A rating/review system to highlight who among healthcare providers are offer equal care and more importantly who doesn't 3 - A bias tracking system, where every patient interaction is monitored and scored to ensure the treatment journey is bias-free

2022 Awards

Total Points: 45

Credits

Agency

Intouch Group / New York

Post Production Company

Videocubo.tv / Sao Paulo

Copywriter

Sara Blank

Chief Creative Officer

Susan Perlbachs

Creative Director

Diana Krulik-Bentzen
Ron Larson

Creative Technologist

Craig Johnston

Designer

Jay Esangga

Executive Creative Director

Nicholas Capanear

Group Creative Director

Ivan Blotta
Erin Lewis

Illustrator

Luciano Cian

Social Media Manager

Amanda Owens
Laurie Meeks

Strategist

John Kenny

Associate Creative Director

Sarah Rew

Account

Jackie Budd

analytics

Michelle McConville

Enterprise Transformation

David Shupe

President

Angela Tenuta

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