The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional Items
Annual ID
OS22_PH008B
About the Work
Secondary Progressive Multiple Sclerosis (SPMS) currently takes years to diagnose. There’s no easy test for it. Instead, you must look for the subtle signs of disease progression. It’s why so many SPMS diagnoses get missed. And the longer they’re missed, the more irreversible brain damage patients suffer. We needed to do something that stuck in the minds of neurologists, compelling them to look for early SPMS signs. The 'Slow The Burn' campaign demonstrates just how damaging SPMS can be to patients’ minds. We used real wax candles alongside patient photography to burn into neurologists’ minds the importance of diagnosing and treating SPMS early.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
21GRAMS / London
Chief Creative Officer
Frank Mazzola
Tom Richards
Composer
Rich McCoull
Creative Director
Tom Wordley
Editor
David Scott
Group Creative Director
Gregor Findlay
Kevin Colquhoun
Associate Creative Director
Jon Webb
Developer
William Stride
Retoucher
Barry Craig
Senior Designer
Tim Fletcher
Technical Lead
Alexander Shellard
Assistant
Matt Reay
Case Study Editor
Nick Mason
EVP, Head of Client Services
Oli Burnham
Group Creative Production Director
Simon Kemp
Head of Artwork
Richard Bagley
Medical Writer
Hiram Amin
Model Maker
Ben Millar
Model Studio
Millar's Models / Enfield
Music Studio
The East Wing / London
Photographer/Director
Alex Telfer
Photography Studio
Alex Telfer Photography / London
Senior Account Associate
Harry Keeling
Senior Account Manager
Sitara Pappachan
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