The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Pharma


Agency Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg

Client DocMorris N.V.



Annual ID


About the Work

DocMorris is a brand that previously only made controversial headlines. So, how do we get people to trust a brand, which is considered rather unappealing, with their health? With a viral message that emotionalizes DocMorris right around Christmas – a time of year, when family and health become most important to us. We told the heartwarming story of an old man (seemingly) trying to become fitter, preparing for a big Christmas moment: to surprise his granddaughter with a very special gift. This touching film convinced millions of viewers to see the brands’ personal side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide.

2022 Awards

Total Points: 3




Jung von Matt AG / Hamburg

Production Company

Markenfilm GmbH / Hamburg

Music / Sound Production Company

2WEI Music / Hamburg

Post Production Company

INFECTED GmbH / Hamburg

Art Director

Ibrahem Ghareib


Olasumbo Pinheiro

Chief Marketing Officer

Gil Pfitzenmaier
Frank Muller

Creative Director

Alex Schmid


Sune Sorensen

Director of Photography

Tim Freudenthal

Executive Producer

Marc Strass

Agency Producer

Dennis Wendt

Art Direction Production

Alan Finlay

Assistant Director of Photography

Franz Lustig

Client Service Director

Natalie Martens

Managing Director (Creation)

Dörte Spengler-Ahrens

Music Supervision

Clarissa Beckert

Project Management

Tasja Oldach
Viktor Mahé


Share To

Related Awards





Follow Us