The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Kettlebell
Agency Jung von Matt AG / Hamburg + Markenfilm GmbH / Hamburg + Infected GmbH / Hamburg + 2WEI Music / Hamburg
Category
Film
Annual ID
OS22_PH017M
About the Work
DocMorris is a brand that previously only made controversial headlines. So, how do we get people to trust a brand, which is considered rather unappealing, with their health?
With a viral message that emotionalizes DocMorris right around Christmas – a time of year, when family and health become most important to us.
We told the heartwarming story of an old man (seemingly) trying to become fitter, preparing for a big Christmas moment: to surprise his granddaughter with a very special gift. This touching film convinced millions of viewers to see the brands’ personal side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide.
With a viral message that emotionalizes DocMorris right around Christmas – a time of year, when family and health become most important to us.
We told the heartwarming story of an old man (seemingly) trying to become fitter, preparing for a big Christmas moment: to surprise his granddaughter with a very special gift. This touching film convinced millions of viewers to see the brands’ personal side. By putting the emotional spotlight on the brand, we reached 147 million views worldwide.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Markenfilm GmbH / Hamburg
Music / Sound Production Company
2WEI Music / Hamburg
Post Production Company
INFECTED GmbH / Hamburg
Art Director
Ibrahem Ghareib
Copywriter
Olasumbo Pinheiro
Chief Marketing Officer
Gil Pfitzenmaier
Frank Muller
Creative Director
Alex Schmid
Director
Sune Sorensen
Director of Photography
Tim Freudenthal
Executive Producer
Marc Strass
Agency Producer
Dennis Wendt
Art Direction Production
Alan Finlay
Assistant Director of Photography
Franz Lustig
Client Service Director
Natalie Martens
Managing Director (Creation)
Dörte Spengler-Ahrens
Music Supervision
Clarissa Beckert
Project Management
Tasja Oldach
Viktor Mahé
Related Awards
