The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Annual ID
OS22_PH021M
About the Work
What if history’s greatest luminaries had been too tired to create their masterpieces? In this print campaign, we imagine what it might have looked like if notable artists—like Mozart and da Vinci—had suffered from iron deficiency anemia (IDA). IDA is associated with symptoms including fatigue, weakness, dizziness, and shortness of breath, which all make it quite difficult to reach artistic heights. By vividly picturing revisionist history, we’re showing the importance of identifying and treating IDA.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Area 23, an IPG Health Company / New York
Art Director
Juansebastian Moreno
Ronnie Caltabiano
Copywriter
Diana Kole
Chief Creative Officer
Tim Hawkey
Group Creative Director
Chris Bernesby
Eduardo Tavares
Joe Capanear
Illustrator
Sattu Rodrigues
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