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2022 One Show - Public Relations

Gerry's Partisan Pizza

Agency Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe

Client Represent Us


Events & Experiential

Annual ID


About the Work

Gerrymandering is when U.S. politicians redraw voting district lines to give themselves an unfair advantage in elections. It allows politicians to pick their voters from behind closed doors, instead of voters picking their politicians. It affects 70% of the country, nearly 188 million people, and the maps drawn in 2021 will be in effect for 10 years. On September 27, 2021, Texas announced their new congressional district map, including a new 37th district in Austin that diminishes the voting power of minorities. We needed to move fast to inform Texans about gerrymandering before the maps were confirmed. So, just three weeks after Texas’s district maps were unveiled, we opened the doors of Gerry’s Partisan Pizza, a corrupt pizza shop that served and delivered free pizza, but only within the bounds of the gerrymandered 37th voting district. Not one block farther. We exposed the corruption of gerrymandering by hand-picking our customers the exact same way that politicians hand-pick their voters. We then went on a two-week food truck tour, giving out pizzas to residents of gerrymandered districts all across the country. From Texas to Wisconsin, we covered over 5,000 miles of gerrymandered land, and served over 6,000 slices of pizza. The results proved that turning a complicated issue into something that would resonate with people - free pizza - worked. We had segments on broadcast news in every city we stopped in, resulting in over 350 million earned media impressions and a reach of 2.18 million. Elected officials including the sitting Governor of Maryland stopped by Gerry’s, and 35% of people who engaged with our number called their Senator to demand change. And then on December 6, 2021, the Justice Department of the Biden administration sued Texas over their gerrymandered maps. Our awareness campaign turned into real action.

2022 Awards

Total Points: 21



Mischief @ No Fixed Address

PR / Marketing Agency

Dini Von Mueffling Consulting

Client / Brand

Represent Us

Production Company

The Bait Shoppe
Steve Unlimited

Post Production Company



MacKenzie Hart

Chief Creative Officer

Greg Hahn

Creative Director

Hunter Fine


Micah Perta

Director of Photography

Dan Adlerstein


Aaron Whitman

Executive Creative Director

Bianca Guimaraes
Kevin Mulroy

Executive Producer

Brad Turner
Brian Etting


Billy Siegrist

Account Director

Alison Whisenant

Account Supervisor

Sam Crawford


John Shafto

Head of Production

Will Dempster

Senior Account Director

Rajasri Narasimhan

Senior Art Director

Helen Reiger

Senior Producer

Christina Culianos


Paula Erazun


Tony Gasparro

Audio Mix

Aaron Mason
Murray Trider

Director of Production

Remy Groh

Junior Designer

Sabrina Saccente


Dini von Mueffling


Evan Starkman
Graham Lynn
Kerry McKibbin

Senior Campaign Manager

Joe Kabourek

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