The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Public Relations

The Cristiano Bottle

Agency Rethink + IKEA

Client IKEA Canada


Current Event Response

Annual ID


About the Work

Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle.

2022 Awards

Total Points: 21




Client / Brand


Media Agency



Xavier Blais

Chief Creative Officer

Aaron Starkman

Executive Creative Director

Mike Dubrick

Account Supervisor

Faizal Shaikh

Associate Creative Director

Zachary Bautista

VP Group Account Director

Karen Hrstic

Associate Account Director

Vanessa Coutinho


Johanna Andren

Group Account Director

Sarah Riedlinger
Alex Lefebvre

Head of Media

Santiago Arbelaez

Marketing Communications Specialist

Jordan Sequeira

Media Coordinator

Crystal Kim

Media Planner

Monalyn Quelnat


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