The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Current Event Response
Annual ID
OS22_PR013S
About the Work
Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Rethink
Client / Brand
Ikea
Media Agency
Carat
Copywriter
Xavier Blais
Chief Creative Officer
Aaron Starkman
Creative Director
Maxime Sauté
Xavier Blais
Joel Holtby
Executive Creative Director
Mike Dubrick
Strategist
Sean McDonald
Shereen Ladha
Account Supervisor
Faizal Shaikh
Associate Creative Director
Zachary Bautista
VP Group Account Director
Karen Hrstic
Associate Account Director
Vanessa Coutinho
CMO
Johanna Andren
Group Account Director
Sarah Riedlinger
Alex Lefebvre
Head of Media
Santiago Arbelaez
Marketing Communications Specialist
Jordan Sequeira
Media Coordinator
Crystal Kim
Media Planner
Monalyn Quelnat
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