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2022 One Show - Public Relations

The BVG Hempticket – Come home, calm down.

Agency Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg

Client Berliner Verkehrsbetriebe (BVG) - AöR

Category

Events & Experiential

Annual ID

OS22_PR020B

About the Work

Christmas in Berlin means pure stress! How can we - the BVG - Berlin’s public transport company, reduce stress and make driving home for Christmas relaxing again? With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger. The hemp ticket - a ticket made of edible paper sprinkled with hemp oil, which was sold in the BVG customer centers on the most stressful days before Christmas. Thus, we not only make Berliners calm down after the Christmas rush hours but also freak out about this dope new ticket. Within hours it was metaphorically and literally on everyone's lips. Social media went crazy and around the globe people reported about the "Cannabis Ticket". With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. News from all continents reported about the hemp ticket and in Berlin a real hype developed around the tickets. Social media went crazy and even already invalid tickets were sold for more than five times their original price after the promotion. Thereby we caused a big smile under the Christmas tree not only in Berlin, but all over the world.

2022 Awards

Total Points: 9

Credits

Agency

Jung von Matt AG / Hamburg

Production Company

Tony Petersen Film GmbH / Hamburg

Music / Sound Production Company

Not A Machine GmbH / Hamburg

Post Production Company

Deli Creative Collective / Hamburg

Art Director

Jonas Lenger

Copywriter

Oscar Engelhardt

Creative Director

Michael Wilde

Director of Photography

Frederik Jacobi

Editor

Alex Kutka

Producer

Børge Hessemann

3D Artist

Sebastian Bunzel

Agency Producer

Dennis Wendt
Florian Kaspereit
Jonathan Meister

Managing Director

Stephan Giest

Music Producer

Leon Waterkamp

Assistant Director

Martin Kulhawy

Assistant Director of Photography

Daniel Merget

Board Member

Eugenia Lagemann

Casting

Simon
Tobias

Client Service Director

Annette Krebs

Colourist

Mike Bothe

Hair/Make-Up

Ara Decker

Managing Director (Creation)

Dörte Spengler-Ahrens

PR Agency

fischerAppelt, AG

Producer's Assistant

Helena Florenz

Production Management

Guido Fischer

Project Management

Florencia Uthoff
Friederike Speetzen

Sound Engineer

Phil Mönch

Styling

Stefanie Fuge

Supervision / Post Producer

Heike Wurch

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