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The BVG Hempticket – Come home, calm down.
Agency Jung von Matt AG / Hamburg + Tony Petersen Film GmbH / Hamburg + Not A Machine GmbH / Hamburg + DELI Creative Collective / Hamburg
Category
Events & Experiential
Annual ID
OS22_PR020B
About the Work
Christmas in Berlin means pure stress!
How can we - the BVG - Berlin’s public transport company, reduce stress and make driving home for Christmas relaxing again?
With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.
The hemp ticket - a ticket made of edible paper sprinkled with hemp oil, which was sold in the BVG customer centers on the most stressful days before Christmas. Thus, we not only make Berliners calm down after the Christmas rush hours but also freak out about this dope new ticket.
Within hours it was metaphorically and literally on everyone's lips. Social media went crazy and around the globe people reported about the "Cannabis Ticket". With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. News from all continents reported about the hemp ticket and in Berlin a real hype developed around the tickets. Social media went crazy and even already invalid tickets were sold for more than five times their original price after the promotion. Thereby we caused a big smile under the Christmas tree not only in Berlin, but all over the world.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Tony Petersen Film GmbH / Hamburg
Music / Sound Production Company
Not A Machine GmbH / Hamburg
Post Production Company
Deli Creative Collective / Hamburg
Art Director
Jonas Lenger
Copywriter
Oscar Engelhardt
Composer
Fabian Reifarth
Ralf Denker
Creative Director
Michael Wilde
Director
Bastian Glässner
Director of Photography
Frederik Jacobi
Editor
Alex Kutka
Producer
Børge Hessemann
3D Artist
Sebastian Bunzel
Agency Producer
Dennis Wendt
Florian Kaspereit
Jonathan Meister
Managing Director
Stephan Giest
Music Producer
Leon Waterkamp
Assistant Director
Martin Kulhawy
Assistant Director of Photography
Daniel Merget
Board Member
Eugenia Lagemann
Casting
Simon
Tobias
Client Service Director
Annette Krebs
Colourist
Mike Bothe
Hair/Make-Up
Ara Decker
Managing Director (Creation)
Dörte Spengler-Ahrens
PR Agency
fischerAppelt, AG
Producer's Assistant
Helena Florenz
Production Management
Guido Fischer
Project Management
Florencia Uthoff
Friederike Speetzen
Sound Engineer
Phil Mönch
Styling
Stefanie Fuge
Supervision / Post Producer
Heike Wurch
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