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#BlackedOutHistory
Agency DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Category
Community Building
Annual ID
OS22_PR043M
About the Work
Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.
To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.
Of the 255 pages, only 13 remained.
Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.
To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.
Of the 255 pages, only 13 remained.
Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.
2022 Awards
Total Points: 3
Merit
Credits
Agency
DDB Canada / Toronto
Production Company
Alfredo Films / Toronto
Music / Sound Production Company
Vapor Music / Toronto
Post Production Company
Sauce Digital / Toronto
Art Director
Allie Keith
Mariam Alqasim
Copywriter
Dan Szczepanek
Rebecca Skinulis
Designer
Allie Keith
Director
Alexander Henry
Editor
Nick Brooks
Shivam Pandya
Executive Creative Director
Tony Miller
Craig Ferguson
Erin Kawalecki
Executive Producer
Alexander Henry
Holly Rowden
Lindsey Bates
Account Supervisor
Alexa Prest
Associate Creative Director
Allie Keith
Dan Szczepanek
Audio Director
Ted Rosnick
Group Account Director
Laura Rodriguez
Integrated Producer
Vivian Poon
SVP, Managing Director
Megan Hardisty
VP, Head of Strategy
Graham Candy
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