The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Public Relations

Bee Influencer

Agency Publicis Conseil / Paris

Client Fondation de France


Community Building

Annual ID


About the Work

Bees are dying all over the world. We know this, but don’t realize the extent to which it hurts us. As pollinators insects, they play a critical role in global food production and biodiversity: 75% of the food we eat is the direct result of bees pollinating plants. Without them, we would miss a good portion of fruits and vegetables, but also meat and dairy (livestock feed), chocolate, coffee… 46% of wild and domestic bee species are on the verge of extinction, because of intensive agriculture, pesticides, and monoculture which destroys bees' habitat and food sources. The heart of the matter: money. Saving bees costs a lot because we need to finance farmers’ conversion to bee-friendly agriculture, rebuild bee habitats, finance research. Fondation de France -involved for 50 years in collecting donations for biodiversity issues- wanted to raise attention, mobilize a wide audience and raise money for the cause.

2022 Awards

Total Points: 3




Publicis Conseil / PARIS

Social Media Manager

Lucas Baudry
Matthieu Etienne

Sound Designer

Martin Herail

3D Artist

Denis Seounes
Waldo Lee

Account Director

Caroline Darmon
Juliette Prigent

Digital Creative

Julien Elkaim

Set Designer

Pascal Batteux

Account Manager

Hortense Amis

Art Buyer, Photographer

Flore Silberfeld

Art Director, Copywriter

Francesca Vitello
Laura Aondio

Art Director, Copywriter, Photographer, Post Production, Illustration

Lucie Puybonnieux

Art Director, Copywriter, Photography, Motion Designer, 3D Artist

Alexandre Perdereau


Marco Venturelli

Creative & Digital Lead

Fouad Hachani

Digital Lead

Julie Emberger

Head of Executive Producers

Lionel Juglair


Pascal Crifo

President, Post Producer

Christophe Huet

Production Director

Fabrice Damolini

Strategic Planner

Sarah Lemarié

Strategic Planner, Account Manager

Bertille Des Borderies

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