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2022 One Show - Public Relations





Brand Voice

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About the Work

As in most countries, France suffers from social inequality and discrimination. But in a country with the motto “Liberté, Égalité, Fraternité”, it is regrettable to note that the situation is getting worse each year. It is the Observatoire des Inégalités’ role to quantify and qualify these issues by raising public awareness and educating people in ways to fight the problem. It gathers national data on social inequality and discrimination. The reports are usually published in the form of books, but the format doesn’t attract an important part of the public: the young. It was therefore necessary to find a way of addressing this target group and in a form they would understand. We therefore chose what they enjoy doing most: playing games.

The Monopoly of Inequalities is an educational tool designed by the Observatoire des Inégalités to teach children from the age of 11 upwards about social inequality and discrimination. This teaching takes the form of a game of Monopoly, a game everybody knows well, but the rules have been replaced by those of our society. For example, a girl will earn less than a boy when they pass Go, disabled children won’t have access to the stations on the board, children from visible minorities won’t be able to buy property in certain areas, etc. Each rule is based on real national data gathered by the Observatoire des Inégalités. The Monopoly of Inequalities is intended for teaching staff and has already been introduced in 5000 sessions in schools in France thanks to the support it received from the government and the Paris city council.

2022 Awards

Total Points: 3




Herezie / Paris

Client / Brand

Observatoire Des Inegalites / Tours

Executive Creative Director

Etienne Renaux
Paul Marty

Chief Executive Officer

Andrea Stillacci

Project Manager

Solene Gonnon
Constance Monnier

Art Director / Copywriter

Leo Michel
Marie Dutech

Communications Officer

Tristan Bouvier

Manager Director

Louis Maurin

PR Manager

Emilie Imbert
Nathalie Roland
Theda Braddock

TV Producer

Tanya Kozlova

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