The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Public Relations

When Harry met Santa

Agency T/A POL AS / Oslo + B-Reel / Stockholm

Client The Norwegian Postal Service (Posten)
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Annual ID

OS22_PR060M

About the Work

The Norwegian Postal Service (Posten) wants to be a company that dares to stand for something. And who dares to do so in their communication. Posten as a workplace, and as a brand, must be open-minded and inclusive.

Posten wants to use its annual Christmas film as an opportunity to stand out. Go further than traditional paid media, and to engage and create good debates - both for employees and the whole of Norway. Yes, even the whole world.

When Harry Met Santa is a 4 minute Christmas story about forbidden love between two older men. A film produced to touch, engage and once again show that love is for everyone.

The campaign not only managed to break through the Christmas noise in Norway, but also to spread an inclusive love message around the planet. With a reach of 1.2 billion people in 150 countries and over 5 million tweets, one film managed to create more PR for Posten than what several years of market budgets had managed.