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2022 One Show - Public Relations

Abolish §219a

Agency Grey Germany / Hamburg



Integrated PR Campaign

Annual ID


About the Work

Back in 1933, a law was passed, prohibiting doctors who perform abortions, from providing public information about the methods and risks. Crucial facts were denied to women and the doctors were unjustly prosecuted. Germany had seen some efforts to protest against this law when a General Practititional was fined for advising a patient about abortion, and she lost the appeal against it. But this protest needed momentum. That's where we stepped in. We studied the law and found an absurd thing: this ban against talking publicly about abortions never applied to anyone but doctors: that includes people who were completely unfamiliar with the subject. Our campaign decided to exploit this loophole in order to turn the tables. As a unique form of protest, we brought in regular people from the community as ambassadors, who put out public information on abortions. Across radio spots and short films online, they shared medically-backed information on the topic and called on the community to do the same. On the campaign site and via social media, people could share ready-made films and posts, thus openly talking about abortion – something that had never happened before. With the help of a downloadable action pack, it was also possible to disseminate important information within organisations or companies for a larger reach. On-ground, we collaborated with local business owners and placed posters on store-fronts, cafes and restaurants to strengthen our presence in public. With the support of influencers, we succeeded in creating a high-impact political discourse. As a result, the first official act of the new German government was to announce the abolition of Paragraph 219a after 88 years of existence.


2022 Awards

Total Points: 3




Grey Germany / Hamburg

Digital Agency

achtung! Alive / Cologne

PR / Marketing Agency

Achtung! / Hamburg

Client / Brand


Production Company

Tempomedia Filmproduktion / Hamburg

Music / Sound Production Company

German Wahnsinn / Hamburg

Post Production Company

Deli Creative Collective / Hamburg
stofff postproduction GmbH Düsseldorf / Düsseldorf

Chief Creative Officer

Francisca Maass
Philipp Feit

Creative Director

Willy Kaussen


Sergej Moya


Annett Kiener

Executive Creative Director

Christoph Stricker
Kerstin Correll

Executive Producer

Torsten Gerst
Uli Jason Ulbrich

Account Director

Kirsten Schulte

Chief Executive Officer

Mirko Kaminski

Managing Director

Sara Hildebrandt
Tim Voigt


Jakob Flanderka

Assistant Producer

Eva Kuhar
Lilli Seidel

Division Manager Units

Sina Tonk

Federal Manager

Christa Stolle

Federal Volunteer (Social Media)

Sophie Dietrich


Oliver Schumacher

Head of Communication

Nastassja Wachsmuth

Influencer Agency

Vimato / Hamburg

Management Supervisor

Robert Hoyer

Online / Composer

Gordon Fischer

Post Producer

Friedrich Siegmund

Press & Public Relations Officer

Lisa Kaiser

Senior Account Manager

Sarah Lüth

Senior Art Director Digital

Derk Hayenga

Senior Content Creator

Ömer Mutlu

Senior Creative Concept

Andreas Gröger

Senior Motion & Edit Artist

Franz Schuier

Social Media & Artist Specialist

Elli Asbaghi

Strategic Consultant

Katja Garff

Supervising Sound Editor

Dominik Oppon

Worldwide Chief Creative Officer

Javier Campopiano

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