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Category
Innovation & Transformation / Innovation in Public Relations
Annual ID
OS22_PR074M
About the Work
AWA: The soap that cleans the rivers is a product that seeks to replace traditional soaps forwashing clothes. This soap contains microorganisms with a probiotic function capable of feedingon the pollutants of the rivers, and in this way, using a tradition that by cultural heritage havedifferent communities, generate a new system for improving water quality.
The soap is enriched with microorganisms with a probiotic function, which at the moment ofdetaching from the soap and falling into the water, adhere to the elements present at the bottomof the river, facilitating the proliferation of the organism, and thus begins to feed on the differentpollutants like nitrates, nitrites, and ammonia.
It was composed of various microorganisms (a chemical formula that has been released for theuse of different companies, governments, and organizations) Oils/butter, Sodium hydroxide,sodium chloride, and water.
To develop the soap, we had four main stages: The first was planning and research on variousmicroorganisms that we could use, and that was adapted (09/2019). The next stage was theformulation and adaptation of the selected bacteria (02/2020). The following was the prototypingand testing of the product in two samples of controlled water from the river and the fish tank(08/2020). Finally, after two years of analysis, sampling, and changes in the initial prototype, westarted with the mass production of the commercial product (01/2021)
The soap is enriched with microorganisms with a probiotic function, which at the moment ofdetaching from the soap and falling into the water, adhere to the elements present at the bottomof the river, facilitating the proliferation of the organism, and thus begins to feed on the differentpollutants like nitrates, nitrites, and ammonia.
It was composed of various microorganisms (a chemical formula that has been released for theuse of different companies, governments, and organizations) Oils/butter, Sodium hydroxide,sodium chloride, and water.
To develop the soap, we had four main stages: The first was planning and research on variousmicroorganisms that we could use, and that was adapted (09/2019). The next stage was theformulation and adaptation of the selected bacteria (02/2020). The following was the prototypingand testing of the product in two samples of controlled water from the river and the fish tank(08/2020). Finally, after two years of analysis, sampling, and changes in the initial prototype, westarted with the mass production of the commercial product (01/2021)
2022 Awards
Total Points: 3
Merit
Credits
Agency
Fahrenheit DDB / Lima
Production Company
Del Mate Producciones / Lima
Fahrenheit Content / Lima
Music / Sound Production Company
Pelo Madueño / Lima
Art Director
Angelo Gonzales
Carlos Hildebrant
Copywriter
Gonzalo Pazos
Kenny Quiroz
Chief Creative Officer
Ricardo Chadwick
Chief Marketing Officer
Alberto Goachet
Creative Director
Gonzalo Vera Tudela
Luciano Leone
Mauricio Loredo
Executive Creative Director
Sergio Franco Tosso
Account Director
Fabianna Pezzia
Account Executive
Vania Toledo
Account Supervisor
Anais Mercado
Post Production
Jorge Luis Aviles
Wawin .
3D Design
Emilio Llerena
Production Manager
Vanessa Diaz
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