The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Best of Print
Annual ID
OS22_PT001G
About the Work
According to the Massachusetts Institute of Technology, fake news spreads 70% faster than real news. And 62% of Brazilians do not know how to distinguish false news from real news. With Folha de São Paulo The Most Valuable News, our objective is to open society eyes about how danger fake news is to the world.
In today's world, it is increasingly difficult to know what news to believe. Folha de São Paulo, a newspaper that has been working in search of facts for 100 years, knows that the truth has never been worth so much. It is worth as much as a country's currency. So, it’s fair enough to print our newspaper as money is printed. The Most Valuable News is a special edition of Folha de São Paulo printed with all the criteria used in printing money, bringing true stories about the main targets of fake news today .
Valuable News is a newspaper printed with the same criteria as money and the most important documents in the World. Such as: security paper, watermark with light and dark tones, elements visible to ultra-violet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.
2022 Awards
Total Points: 90
Best of Discipline Pencil
Credits
Agency
Africa / Sao Paulo
Production Company
Saigon Filmes
Music / Sound Production Company
Supersonica
Art Director
Humberto Fernandez
Sergio Gordilho
Copywriter
Otavio Schiavon
Raphael Vandystadt
Chief Creative Officer
Sergio Gordilho
Chief Technology Officer
Fabio Palma
Creative Director
Humberto Fernandez
Otavio Schiavon
Creative Technologist
Valerio Oliveira
Director
Manu Mazzaro
Director of Photography
Luciana Baseggio
Executive Producer
Marcelo Altschuler
Illustrator
Alexandre Camanho
Renan Santos
Photographer
Rodrigo Pirim
Strategist
Aldo Pini
Agency Producer
Rodrigo Ferrari
Project Manager
Leandro Gomes
Adtech Director
Vinicius Canola
Agency Editor & Motion Designer
Onon
Ricardo Matta
Glauber Tsu
Agency Producers
Patricia Gaglioni
Fernanda Segura
art e content
Luis Félix
client service
Claudia Almeida
Client Service
Fernanda Gomes
Karin Diniz
Rafael Costa
Digital Production Director
Fernando Tolusso
Director of Special Projects
Juliana Leite
Monique Lima
Finalization
Butterfly
media
Gabriela Dib
Rodrigo Famelli
public relations
Carina Miranda
Fabiana Antacli
Special Projects
Lica de Souza
Caio Rodrigues
Fernando Alonso
Isabela Levy
Julia Newman
Thays Miranda
Sustainability & Institutional Relations
Raphae Vandystadt
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