The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

13865 black dots and 2 red dots.

Agency DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka + Plug Ltd. / Tokyo

Client NAGASAKI SHIMBUNSHA

Category

Newspaper / Single

Annual ID

OS22_PT016B

About the Work

August 9 was the day the atomic bomb dropped on Nagasaki. It has been 76 years since the end of the war, and the history is being forgotten.In 2021, the Nuclear Weapons Convention came into effect. Yet Japan and countries who have nuclear weapons have not announced their participation. More than 13,000 nuclear weapons still exist in the world. This advertisement visually appealed that the issue of nuclear weapons is not a problem of the past, but of the present, and that we, all human beings, are involved.

2022 Awards

Total Points: 9

Credits

Agency

Dentsu Inc. / Tokyo
DENTSU KYUSHU INC. / Fukuoka

Design Firm

Plug Ltd. / Tokyo

Art Director

Rio Ebato

Creative Director

Tomoyuki Torisu

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