The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

Dr Rick Will See You Now

Agency Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios

Client Progressive Insurance


Craft / Writing

Annual ID


About the Work

Dr. Rick is the pioneer of the Parentamorphosis field, teaching people how to not act like their parents. But unfortunately, there’s only one Dr. Rick. And since he can only reach so many sufferers with his videos, seminars and classes, he’s branched out into his one unconquered medium: the written word. What you might call a book. Dr. Rick Will See You Now is like a one- on-one session with the man himself, filled with the strategies, exercises, self-assessments, and good old-fashioned advice you need to un-become your parents every single day. From making small talk with tollbooth operators (don’t) to the dangerous lures of lawn care, this collection of bite-sized wisdom fits perfectly in your oversized cargo pants and will have you covered for almost any situation. It’s Dr. Rick. In a book.

2022 Awards

Total Points: 9



Arnold Worldwide / Boston

Production Company

Sweet Rickey

Music / Sound Production Company

JSM Music / New York

Post Production Company

Gloss Studios

Chief Creative Officer

Sean McBride


Leah Fasten

Associate Creative Director

Jamie Malnati

Business Affairs Manager

Elyssa Garfinkle

Senior Art Director

Diana Friedman

Senior Copywriter

Evan Hohenwarter

Art Buyer

Deanna Nolasco

Associate Director of Project Management

Eric Rubino

Chief Client Officer

Vallerie Bettini

EVP, Brand Strategy Director

Catherine Sheehan

Executive Print Producer

Jim Spadafora

Head of Business Affairs

Danielle Ivicic

Senior Marketing Manager

Crissy Cavallaro

Sr Graphic Specialist

Ken Leblanc

SVP, Group Creative Director

Gregg Nelson
Michael Sullivan

VP, Marketing Director

Alexandra McSweeney

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