The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Writing
Annual ID
OS22_PT019B
About the Work
Dr. Rick is the pioneer of the Parentamorphosis field, teaching people how to not act like their parents. But unfortunately, there’s only one Dr. Rick. And since he can only reach so many sufferers with his videos, seminars and classes, he’s branched out into his one unconquered medium: the written word. What you might call a book. Dr. Rick Will See You Now is like a one- on-one session with the man himself, filled with the strategies, exercises, self-assessments, and good old-fashioned advice you need to un-become your parents every single day. From making small talk with tollbooth operators (don’t) to the dangerous lures of lawn care, this collection of bite-sized wisdom fits perfectly in your oversized cargo pants and will have you covered for almost any situation. It’s Dr. Rick. In a book.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Arnold Worldwide / Boston
Production Company
Sweet Rickey
Music / Sound Production Company
JSM Music / New York
Post Production Company
Gloss Studios
Chief Creative Officer
Sean McBride
Photographer
Leah Fasten
Associate Creative Director
Jamie Malnati
Business Affairs Manager
Elyssa Garfinkle
Senior Art Director
Diana Friedman
Senior Copywriter
Evan Hohenwarter
Art Buyer
Deanna Nolasco
Associate Director of Project Management
Eric Rubino
Chief Client Officer
Vallerie Bettini
EVP, Brand Strategy Director
Catherine Sheehan
Executive Print Producer
Jim Spadafora
Head of Business Affairs
Danielle Ivicic
Senior Marketing Manager
Crissy Cavallaro
Sr Graphic Specialist
Ken Leblanc
SVP, Group Creative Director
Gregg Nelson
Michael Sullivan
VP, Marketing Director
Alexandra McSweeney
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