The One Show
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Category
Newspaper / Single
Annual ID
OS22_PT025M
About the Work
Away is an American luggage company that believes that travel makes humanity better. But in 2020/2021, travel took a backseat as the country coped with racial injustice, political corruption, and a global pandemic. Safety and security took precedence over moving freely through the world. What better time to remind people just how important travel really is.
So, on the 4th of July 2021, when the American media are focused on national pride, we ran a full page print ad in the NY Times, inspiring people to become better Americans by actually leaving America (for a while).
2022 Awards
Total Points: 3
Merit
Credits
Client / Brand
Away / New York
Production Company
Dippin Sauce / Brooklyn
Chief Marketing Officer
Selena Kalvaria
Creative Director
Julie Matheny
Marcus Johnston
Executive Creative Director
Tim Roan
Associate Creative Director
Adam Marzec
Design Director
Nate Blowers
Acquisition Marketing Director
Neil Heckman
Associate Design Director
Justin Tang
Associate Director, Creative Integration
Stacey McMaster
Creative Integration Manager
Tara Stein
Director of Production
Laura Lepre
Senior Brand Manager
Hallie Von Ammon
Vice President, Brand Marketing
Alexis Pagis
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