The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

Marvin Gaye 50th Anniversary

Agency Commonwealth//McCann / Detroit

Client Motown Museum


Newspaper / Series

Annual ID


About the Work

50 years ago, Marvin Gaye released one of most powerful and significant albums of all time with “What’s Going On.” These ads were created for the Motown Museum to commemorate this musical masterpiece that, unfortunately, is still as relevant in 2021 as it was 1970.

2022 Awards

Total Points: 3




Commonwealth//McCann / Detroit

Chief Creative Officer

Gary Pascoe

Executive Creative Director

Bob Guisgand

Executive Producer

Steve Lyons

Director, Creative Operations

Miya Petrovic

Global Design Director

James Adame

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