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2022 One Show - Print

The Joy of Later Life Sex

Agency Ogilvy UK / London

Client Relate

Category

Newspaper / Series

Annual ID

OS22_PT029M

About the Work

How do you bust the unhealthy taboo of later life sex? By getting it out in the open. Launching in the UK’s major Sunday newspapers, we tapped into the British tradition of reading the weekend newspapers in bed. A fitting place to start a conversation about sex. The issue is an important one. Relate, the UK’s leading relationship charity that is all about generating open conversation around sex and intimacy, helped us identify that less than 10% of over 65s think people are ok talking about sex and intimacy in later life. And they are right: Sadly, a whopping 80% of society agrees. They prefer to think older people simply aren’t intimate anymore. So, just when sex is getting naturally more difficult and they need to talk to someone the most, older people feel they can’t. We thought it about time we got it boldly out there.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy UK / London

Chief Creative Officer

Andre Laurentino

Creative Director

Andy Forrest
Nicola Wood

Editor

Fabio Liguori

Executive Creative Director

Jules Chalkley

Photographer

Rankin

Strategist

Nicole Frost

Planner

Amy Tipper-Hale

Art Buying

Jodie Woodhouse-Ward
Lesley Scott

Business Director - PR

Dk Cheung

Business Lead

Katharine Easteal

CEO of Creative Transformation

Stef Calcraft

Client Partner - PR

Rachael Coomber-Nolan

Deputy Executive Creative Director

Luke Ridgway

Freelance Intimacy coach

Ita O’Brien

Grade

Ben Rogers

Grade Producer

Roger Lairisa

Media Planning

Adam Crowe
Daniel Wood

Post-Production Producer

Leo Thornborough

Production

Chelsea Stemple
Christine Wright

Project Management

Sophie Rhys Evans

Strategy

Hannah Crowley
Shadi Sarresh

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