The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Newspaper / Series
Annual ID
OS22_PT029M
About the Work
How do you bust the unhealthy taboo of later life sex? By getting it out in the open. Launching in the UK’s major Sunday newspapers, we tapped into the British tradition of reading the weekend newspapers in bed. A fitting place to start a conversation about sex. The issue is an important one. Relate, the UK’s leading relationship charity that is all about generating open conversation around sex and intimacy, helped us identify that less than 10% of over 65s think people are ok talking about sex and intimacy in later life. And they are right: Sadly, a whopping 80% of society agrees. They prefer to think older people simply aren’t intimate anymore. So, just when sex is getting naturally more difficult and they need to talk to someone the most, older people feel they can’t. We thought it about time we got it boldly out there.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy UK / London
Art Director
Andy Forrest
Nicola Wood
Copywriter
Andy Forrest
Nicola Wood
Chief Creative Officer
Andre Laurentino
Creative Director
Andy Forrest
Nicola Wood
Editor
Fabio Liguori
Executive Creative Director
Jules Chalkley
Photographer
Rankin
Strategist
Nicole Frost
Planner
Amy Tipper-Hale
Art Buying
Jodie Woodhouse-Ward
Lesley Scott
Business Director - PR
Dk Cheung
Business Lead
Katharine Easteal
CEO of Creative Transformation
Stef Calcraft
Client Partner - PR
Rachael Coomber-Nolan
Deputy Executive Creative Director
Luke Ridgway
Freelance Intimacy coach
Ita O’Brien
Grade
Ben Rogers
Grade Producer
Roger Lairisa
Media Planning
Adam Crowe
Daniel Wood
Post-Production Producer
Leo Thornborough
Production
Chelsea Stemple
Christine Wright
Project Management
Sophie Rhys Evans
Strategy
Hannah Crowley
Shadi Sarresh
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