The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

The world deserve witnesses

Agency TBWA\Paris / Boulogne-Billancourt

Client Leica


Magazine / Series

Annual ID


About the Work

After the remarkable and unanimously acclaimed launch of the campaign "THE WORLD DESERVES WITNESSES" last January 2021, more than 20 million views of the "Manifesto" clip, 500 million impressions of the operation’s various items of content,), the legendary German manufacturer of cameras unveils a second chapter. Remaining true to the initial approach of designing a campaign solely from existing images, Leica continue to give full meaning to photography and highlight the singular look of all those who use their Leica camera to document the beauty, the poetic and the unusual in our world.

2022 Awards

Total Points: 3




TBWA\Paris / Boulogne-Billancourt

Art Director

Philippe Rachel


Carl Harborg

Executive Creative Director

Benjamin Marchal
Faustin Claverie

Account Director

Benjamin Tardif

Commercial Director

Mattheo Pressmar

Director Global Marketing & Communication

Andrea Pacella

Global Director Brand, Partnerships & Accessories

Jérôme Auzanneau

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