The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

When art has to move.

Agency Ruf Lanz / Zurich

Client Welti-Furrer Fine Art Transport


B2B / Trade Publication

Annual ID


About the Work

The brief: Welti-Furrer is a leading company for fine art transports with a long history. Since 1838, their specialists have been transporting many masterpieces. The aim of the campaign is to promote the brand to museums, galleries, curators, artists and art collectors. The solution: Iconic rooms from different art epochs are shown as they would look after the move or before the move-in: completely empty. For example, Vincent van Gogh's legendary bedroom in Arles, painted between 1888 and 1889. The media: Double-page ads in trade magazines for the art scene.

2022 Awards

Total Points: 3




Ruf Lanz / Zurich


Markus Ruf

Creative Director

Markus Ruf
Danielle Knecht-Lanz

Account Executive

Sylvia Kohler
Carlotta Biffi

Client Supervision

Thomas Aebischer


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