The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Posters / Series
Annual ID
OS22_PT038M
About the Work
To raise awareness and support the Asian American Federation's critical safety programs in AAPI communities, we flipped the script on a xenophobic question many people of color—especially Asian Americans—dread: “Where are you really from?”
In partnership with Asian & Asian American illustrators, we created ten vibrant travel posters of US cities that stood for belonging—visually asserting where Asian Americans really call home through the inspiring stories of Olympian Apolo Ohno, hate crime survivor Noel Quintana, fashion icon Eva Chen, and more.
In partnership with Asian & Asian American illustrators, we created ten vibrant travel posters of US cities that stood for belonging—visually asserting where Asian Americans really call home through the inspiring stories of Olympian Apolo Ohno, hate crime survivor Noel Quintana, fashion icon Eva Chen, and more.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Client / Brand
Asian American Federation / New York
Illustrators
Bianca Austria
Dani Choi
Deborah Lee
Gica Tam
Jiaqi Wang
Jun Cen
Kezia Gabriella
Lisk Feng
Lydia Ortiz
Sophie Diao
Related Awards
