The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

The Bigger Crash

Agency Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano

Client Hyundai Global


Craft / Art Direction

Annual ID


About the Work

To announce Hyundai is going carbon neutral, we created a worldwide campaign highlighting the more considerable crash climate change leaves behind. Year after year, hurricanes, storms and typhoons are strengthening due to the increase of CO2 levels.

2022 Awards

Total Points: 3




Jung von Matt AG / Hamburg

Production Company

SquarePixel Limited / Rio de Janeiro

Music / Sound Production Company

Stabbiolo Music / Sarteano


Rapha Dias


Hugo Freitas

Executive Creative Director

Peter Waibel
Rico Noël

Executive Producer

Rapha Dias
Aramis Barros

Motion Designer

Armin Gauss

Sound Designer

Davide Vannuccini


Jana Zinthäfner

Account Director

Thien An Nguyen

Motion Graphics

Bernardo Santos

Post Production

Dominik Schmutzer
Sascha Pabst

Post Production Coordinator

Gabriela Fragoso

Project Manager

Julia Schuessler

Account Manager

Marcelo Vidal

Awards Manager

Ann-Katrin Bruse

Business Director

Marco Schubert

Head of Strategy

Kevin Tiedgen

Original Music

Alessandro Cristofori
Diego Perugini

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