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2022 One Show - Print

4th of July New York Times Ad

Agency Away / New York + Dippin Sauce / Brooklyn

Client Away

Category

Craft / Writing

Annual ID

OS22_PT052M

About the Work

Away is an American luggage company that believes that travel makes humanity better. But in 2020/2021, travel took a backseat as the country coped with racial injustice, political corruption, and a global pandemic. Safety and security took precedence over moving freely through the world. What better time to remind people just how important travel really is. So, on the 4th of July 2021, when the American media are focused on national pride, we ran a full page print ad in the NY Times, inspiring people to become better Americans by actually leaving America (for a while).

2022 Awards

Total Points: 3

Merit

Credits

Client / Brand

Away / New York

Production Company

Dippin Sauce / Brooklyn

Chief Marketing Officer

Selena Kalvaria

Creative Director

Julie Matheny
Marcus Johnston

Executive Creative Director

Tim Roan

Associate Creative Director

Adam Marzec

Design Director

Nate Blowers

Acquisition Marketing Director

Neil Heckman

Associate Design Director

Justin Tang

Associate Director, Creative Integration

Stacey McMaster

Creative Integration Manager

Tara Stein

Director of Production

Laura Lepre

Senior Brand Manager

Hallie Von Ammon

Vice President, Brand Marketing

Alexis Pagis

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