The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Photography
Annual ID
OS22_PT062M
About the Work
After the remarkable and unanimously acclaimed launch of the campaign "THE WORLD DESERVES WITNESSES" last January 2021, more than 20 million views of the "Manifesto" clip, 500 million impressions of the operation’s various items of content,), the legendary German manufacturer of cameras unveils a second chapter.
Remaining true to the initial approach of designing a campaign solely from existing images, Leica continue to give full meaning to photography and highlight the singular look of all those who use their Leica camera to document the beauty, the poetic and the unusual in our world.
Remaining true to the initial approach of designing a campaign solely from existing images, Leica continue to give full meaning to photography and highlight the singular look of all those who use their Leica camera to document the beauty, the poetic and the unusual in our world.
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Art Director
Philippe Rachel
Copywriter
Carl Harborg
Executive Creative Director
Benjamin Marchal
Faustin Claverie
Photographer
Christopher Steele Perkins
Ciril Jazbec
Donato Di Camillo
Dotan Saguy
Eliott Erwitt
Eolo Perfido
Jasper Doest
Lynn Johnson
Steve McCurry
Account Director
Benjamin Tardif
Commercial Director
Mattheo Pressmar
Director Global Marketing & Communication
Andrea Pacella
Global Director Brand, Partnerships & Accessories
Jérôme Auzanneau
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