The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

Animated interactive box

Agency Xi'an Gaopeng / Xi'an



Craft / Typography

Annual ID


About the Work

The cleansing oil under the brand LI MING ZHI YAN is a blend of extraction from five Chinese herbal ingredients—its most prominent feature. We combine the Chinese names of these ingredients are integrated into an abstract image, On top of that, the box is enclosed with a grid cover to compose the logo of the product. When the box is opened, the logo will successively show the product names in an animated form. This goes beyond the limitation of presswork design, not only allowing consumers to discover the characteristics of the product on their own in an interactive way but also greatly impressing them with the product, enhance the interest of spontaneous transmission of consumers.

2022 Awards

Total Points: 3




Xi'an Gaopeng / Xi'an

Art Director

peng gao

Chief Creative Officer

peng gao

Creative Director

peng gao


peng gao

Photo Editor

Ya Qiong Zhou


peng gao

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