The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Print

Frame by Frame

Agency GIPHY / NYC + Dark Igloo / Brooklyn

Client GIPHY


Innovation & Transformation / Innovation in Print

Annual ID


About the Work

Frame By Frame is a self-published, first of its kind, physical book that brings the magic of animation to the static page. Creatively driven by the concept of “Be Animated” — GIPHY’s mantra and mission statement — 35 international artists showcase what the phrase means to them in a way you’ve never seen before. The world’s first animated book of GIF art, Frame by Frame is a physical, limited edition publication that uses lenticular holograms, stickers, and image flips to translate 35 new animations via unique layouts and high quality prints of the work. Each page includes a QR code directing to a digital experience. The result is the ability to appreciate the intricate details present in a single frame of animation, along with the full, dynamic piece. Conceptually, the artists explore the renewal and development of creative energy and their individual perspectives during a period of collective transition. The resulting works reflect that same spirit: a spiral-bound object that pushes the printed page’s ability to convey motion.

2022 Awards

Total Points: 3



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