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2022 One Show - Radio & Audio

The Unfiltered History Tour

Agency Dentsu Creative / Bengaluru

Client VICE World News


Best of Radio & Audio

Annual ID


About the Work

The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised marginalized. These marginalised narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of Imperial narrative.. The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.

2022 Awards

Total Points: 90

Best of Discipline Pencil


Digital Agency

Dentsu Creative / Bengaluru

Art Director

Karthik Nambiar

Chief Creative Officer

Fred Levron
Pg Aditya

Executive Creative Director

Ashwin Palkar

Associate Creative Director

Geetika Sood

Senior Copywriter

Meghna Yesudas

3D Modelling & Sculpting

Prashant Bhikadia
Shanel Moraes

Associate Art Director

Manasi Sheth
Vaishakh Kolaprath

Associate Group Head - Video & Mixed Reality

Gerson Pearson


Gautam Reghunath

Chief Innovative Officer

Gurbaksh Singh

Copy Supervisor

Farishte Irani

Creative Strategist & Manager

Ananya Rao

Director - Launch Promo Film

Ronak Chugh

Executive Editor

Zing Tsjeng

Field Researcher

Emi Eleode

Filter Developer

Kalpit Dwivedi

Freelancer - Illustration

Sachin Ghanekar

Group Account Director

Karishma Changroth

Group Head

Kushal Lalvani

Group Head - Art

Tanya Paul

Group Head - Video

Niranjan Raghu

Manager - Business and Growth

Swarnpreet Kaur Tuli

Managing Partner

Harsh Shah

Music Designer - Launch Promo Film

Sameer Rahat

Producer - Podcast

Jesse Lawson

Research Consultant

Shaleen Wadhwani

Researcher - Podcast

Marthe Van Der Wolf

Senior Account Manager

Anjali Thomas

Senior Director - Production

Rakesh Bairwa

Senior Director, Audience & Content Strategy

John Montoya

Senior Group Head

Stuti Sudha

Senior Group Head - Motion Graphics

Manish Joseph

Senior Lead Developer

Rahul Sharma

Senior Video Editor and Animator

Vignesh Praveen

Senior Visualizer

Shreya Arora

Senior VP - Account Management

Priyanka Borah

Sound Designer - Launch Promo Film

Ateesh Chattopadhyay

Vice President - Strategy

Ishtaarth Dalmia

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