The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Broadcast / Series
Annual ID
OS22_RA002G
About the Work
The world keeps getting more and more confusing. And so does Burger King’s menu. After introducing a confusingly tasty Whopper without beef, the brand is now rolling out chicken nuggets… without chicken?!
To promote these new confusing plant-based chicken nuggets, Burger King launched a witty radio campaign comparing this new confusing product to the next level of confusion that defines the age we live in.
Confused? Let us explain:
In these radio spots, a voice-over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, relationships, the environment, or phones. The narrator concludes his monologue by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.
To promote these new confusing plant-based chicken nuggets, Burger King launched a witty radio campaign comparing this new confusing product to the next level of confusion that defines the age we live in.
Confused? Let us explain:
In these radio spots, a voice-over makes a series of observations and ironic comments about all these little relatable things about life that are just very confusing. Each spot tackles a specific topic like parenting, relationships, the environment, or phones. The narrator concludes his monologue by adding one more confusing example to the list: Burger King’s new chicken nuggets… which now come without chicken.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
DAVID / Madrid
Client / Brand
Burger King / Miami
Music / Sound Production Company
Pickle Music / New York
Art Director
Pedro Sattin
Copywriter
David Krueger
Sébastien Rouvière
Chief Creative Officer
Pancho Cassis
Chief Marketing Officer
Paco Recuero
Creative Director
Fred Bosch
David Krueger
Sébastien Rouvière
Executive Creative Director
Saulo Rocha
And´ré Toledo
Executive Producer
Olivia López
Account Executive
Sebastian Gancarz
Account Supervisor
Irene León
Associate Creative Director
Pedro Sattin
Ana Martín
Chief Operating Officer
Sylvia Panico
Head of Production
Alejandro Falduti
Performer
Edward Robinson
Miguel Angel Jenner
Nuno Barbosa
Strategy Director
Patricia Urgoiti
Global Director of Communications
Andrea Beer
Global Head of Brand Marketing
Iwo Zakowski
Global VP Burger King Marketing
Sabrina Ferretti
Group Account Director
Lucila Mengide
Head of Account
María García Herranz
Marketing & PR
Borja Moya
Music Director
Sebastian Merlín
Alexis Estiz
RBI Chief Brand Officer
Antonio Brandao
Senior Strategist
Marc Escrig
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