The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Radio & Audio
Annual ID
OS22_RA011S
About the Work
There are 2.2 billion blind and visually impaired people in the world, many of whom find it challenging to access even basic news stories online via assistive technologies. To prove that inclusive design can enhance a publisher’s storytelling, we collaborated with the RNIB, Google and The Guardian to create ‘Auditorial’—a new approach to online editorial that combines advanced accessibility controls with written articles, visuals, voices and rich spatial audio.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
R/GA / London
R/GA / Sao Paulo
Client / Brand
Google / London
Publisher
The Guardian / London
Charity
Royal National Institute of Blind People (RNIB) / London
Digital Accessibility Services
AbilityNet / Reading
Software & QA testing for Accessibility standards
Zoonou / East Sussex
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