The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Radio & Audio

Lost Tapes Of The 27 Club

Agency Rethink + Over The Bridge

Client Over The Bridge
BACK TO RESULTS

Annual ID

OS22_RA012S

About the Work

As long as there’s been popular music, musicians and crews have struggled with mental health at a rate far exceeding the general adult population. And this issue hasn’t just been ignored. It’s been romanticized, by things like the 27 Club—a group of musicians whose lives were all lost at just 27 years old. To draw attention to this issue, we used AI to imagine what these artists might have created, were they still with us. And we were positively overwhelmed by the conversation it sparked.