The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Radio & Audio
Annual ID
OS22_RA012S
About the Work
As long as there’s been popular music, musicians and crews have struggled with mental health at a rate far exceeding the general adult population. And this issue hasn’t just been ignored. It’s been romanticized, by things like the 27 Club—a group of musicians whose lives were all lost at just 27 years old. To draw attention to this issue, we used AI to imagine what these artists might have created, were they still with us. And we were positively overwhelmed by the conversation it sparked.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Rethink
Client / Brand
Over The Bridge
Music / Sound Production Company
Wave Productions
Art Director
Jake Hope
Copywriter
Sean O'Connor
Chief Creative Officer
Aaron Starkman
Creative Director
Sean O'Connor
Hans Thiessen
Designer
Alex Bakker
Executive Creative Director
Morgan Tierney
Leia Rogers
Producer
Terri Winter
David Fraser Winsby
Strategist
Aliz Tennant
Darren Yada
Sean McDonald
Associate Creative Director
Jake Hope
Developer
Ken Malley
Steve Lam
Engineer
Dave Gaudet
Account Manager
Devin Bonin
Elsie Blackman
Executive Director
Ace Piva
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