The One Show
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Category
Experiential Radio & Audio
Annual ID
OS22_RA016B
About the Work
Magazine Luiza - better known as Magalu, is a Brazilian retail giant, a retail corporation valued atUS$31.5bn, with 1,000 physical stores. Since 2019, Magalu shifted its focus away from bricks-and-mortar to focus on developing its ecommerce business and positioning itself as a super-app. Our briefing was to promote Magalu's musical instrument marketplace for the first time, helping the company to raise awareness of its online offering while driving more customers to its app(even if only out of curiosity) and encouraging them to stay locked in its ecosystem. The timing couldn't have been better: with more people looking for a hobby or activity to relax and maintain mental health during quarantine, the interest and potential of sales of musical instruments has jumped. An offering like Shopping Inside Songs meets people’s needs for an entertaining experience while creating an easy way to shop for instruments.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Ogilvy Brasil / Sao Paulo
Client / Brand
Magazine Luiza / São Paulo
Production Company
Modernista Creative Producers / São Paulo
Dirty Work Factory / São Paulo
Music / Sound Production Company
Jamute / São Paulo
Deezer Brasil / São Paulo
Art Director
Nayla Alana
Thomaz Maksud
Amanda Peccini
Jhonny Quinto
Copywriter
Bê Brandão
Guilherme Rio
Ygor Silva
Chief Creative Officer
Felix del Valle
Creative Director
Mathias Almeida
Teco Cipriano
Executive Creative Director
Márcio Fritzen
Daniel Schiavon
Producer
Tatiane Ramos Ramos
Vanila Fernandes
Account Director
Roberta G. Meschiatti
Account Executive
Raíra Ferrabraz
Associate Creative Director
Breno Rodrigues
Branding Manager
Pedro Alvim
Corporate Communication Manager
Danubia Paraizo
Head of Advertising
Stefan Habergritz
Head of Art
Ricardo Leme Lopes
Head of Operations
Daniela Paris
Marketing & E-commerce Director
Rafael Montalvão
Media Director
Thiago Ferraz
Operations Manager
Tania Garcia
Photography Studio
Estúdio Boreal / São Paulo
Production Manager
Henrique Coleti
Streaming Platform
Deezer Brasil / São Paulo
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