The One Show
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Category
Sonic Branding / Branded Audio
Annual ID
OS22_RA021M
About the Work
Background
McDonald's iconic jingle was first introduced in the early 00’s and has lived in everyone's head ever since. With this in mind, we made an audio activation that went beyond the medium's own limitations.
Insight
When dialing 156964544 in the right rhythm on your phone's keypad, it sounds like the McDonald's jingle.
Idea
We reimagined what an audio ad could be by putting the jingle in the hands of everybody, literally. We simply bought the phone number - making it possible for people to call the Mcdonald’s jingle. Just by dialing to the melody. Everyone who called was rewarded with a treat in our app. And one lucky caller won a golden card loaded with money to spend on any McDonald’s in Sweden. That's how we got people to start tapping our jingle on their phones, without spending a dime on media space. Leading to 5000+ swedes actually calling the number, and 43 000+ new downloads of the McDonald’s app.
2022 Awards
Total Points: 3
Merit
Credits
Agency
NORD DDB / Stockholm
Client / Brand
McDonald's Sweden
Media Distribution Company
OMD / Stockholm
Art Director
Teodor Nisbel Fjäll
Copywriter
Felix Jörneman
Viktor Einarsson
Chief Creative Officer
Andreas Dahlqvist
Designer
Patrik Oscarsson
3D Artist
Beau Roberts
Client Director
Jesper Andersson
Client Manager
Stina Nyberg
Content Designer
Mattias Nordenham
Creative lead / Art Director
Joel Ekstrand
Creative lead / Copywriter
Petter Dixelius
Creative Producer
Tobias Bergenwall
Digital Producer
Erik Hagström
PR
Linnéa Lindgren
Senior Client Director
Jens Welin
Social Media & Content Creative
Mirjana Stanicis
Alexander Olsson Nelin
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