The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Radio & Audio

The Golden Number

Agency Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm

Client McDonald's


Sonic Branding / Branded Audio

Annual ID


About the Work

Background McDonald's iconic jingle was first introduced in the early 00’s and has lived in everyone's head ever since. With this in mind, we made an audio activation that went beyond the medium's own limitations. Insight When dialing 156964544 in the right rhythm on your phone's keypad, it sounds like the McDonald's jingle. Idea We reimagined what an audio ad could be by putting the jingle in the hands of everybody, literally. We simply bought the phone number - making it possible for people to call the Mcdonald’s jingle. Just by dialing to the melody. Everyone who called was rewarded with a treat in our app. And one lucky caller won a golden card loaded with money to spend on any McDonald’s in Sweden. That's how we got people to start tapping our jingle on their phones, without spending a dime on media space. Leading to 5000+ swedes actually calling the number, and 43 000+ new downloads of the McDonald’s app.

2022 Awards

Total Points: 3




NORD DDB / Stockholm

Client / Brand

McDonald's Sweden

Media Distribution Company

OMD / Stockholm

Art Director

Teodor Nisbel Fjäll

Chief Creative Officer

Andreas Dahlqvist


Patrik Oscarsson

3D Artist

Beau Roberts

Client Director

Jesper Andersson

Client Manager

Stina Nyberg

Content Designer

Mattias Nordenham

Creative lead / Art Director

Joel Ekstrand

Creative lead / Copywriter

Petter Dixelius

Creative Producer

Tobias Bergenwall

Digital Producer

Erik Hagström


Linnéa Lindgren

Senior Client Director

Jens Welin

Social Media & Content Creative

Mirjana Stanicis
Alexander Olsson Nelin

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