The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Broadcast / Single
Annual ID
OS22_RA023M
About the Work
To promote McDonald’s generous opening hours, we created an audio spot for everyone that suffers from night time cravings. In the audio and radio ad, which was aired during nighttime (11 PM -05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to “silence your night whale” by stopping by their closest McDonald’s restaurant.
2022 Awards
Total Points: 3
Merit
Credits
Agency
NORD DDB / Stockholm
Client / Brand
McDonald's Sweden
Music / Sound Production Company
Flickorna Larsson / Stockholm
Chief Creative Officer
Andreas Dahlqvist
Client Manager
Alicia Hellqvist
Creative lead / Art Director
Joel Ekstrand
Creative lead / Copywriter
Petter Dixelius
Senior Client Director
Jens Welin
Related Awards
