The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Radio & Audio

McDelivery Doorbells

Agency Scholz & Friends

Client McDonald's


Broadcast / Series

Annual ID


About the Work

Food delivery services have become vital for most restaurant brands since the beginning of the pandemic. McDonald’s were looking for a smart way to advertise their McDelivery service. The solution: McDelivery Doorbells: a fast campaign for fast food. A series of 05 seconds radio spots that are incredibly memorable, using the well-known McDonald’s jingle only this time re-created from sounds of real doorbells. So strikingly recognizable, not even a brand name needs to be mentioned to make sure everyone knows who’s behind the message.

2022 Awards

Total Points: 3




Scholz & Friends

Music / Sound Production Company

Studio Funk / Berlin

Art Director

Christian Wellhaeußer

Chief Creative Officer

Matthias Spaetgens

Creative Director

Benjamin Waldt

Managing Director

Steffen Behrends

Account Manager

Michaela Kossel

Director Marketing Digital

Julian Grießl

Managing Creative Director

Jens Petter Waernes

Senior Director / Marketing

Joern Winkler

Senior Manager | Digital Marketing

Ina Slawinger

Sound Assistant

John Godsey

Sound Engineer

Julian Massmann
Marius Wiechmann

Vice President & Chief Marketing Officer | Marketing

Susan Schramm

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