The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Broadcast / Series
Annual ID
OS22_RA027M
About the Work
Food delivery services have become vital for most restaurant brands since the beginning of the pandemic. McDonald’s were looking for a smart way to advertise their McDelivery service.
The solution: McDelivery Doorbells: a fast campaign for fast food.
A series of 05 seconds radio spots that are incredibly memorable, using the well-known McDonald’s jingle only this time re-created from sounds of real doorbells.
So strikingly recognizable, not even a brand name needs to be mentioned to make sure everyone knows who’s behind the message.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Scholz & Friends
Music / Sound Production Company
Studio Funk / Berlin
Art Director
Christian Wellhaeußer
Chief Creative Officer
Matthias Spaetgens
Creative Director
Benjamin Waldt
Managing Director
Steffen Behrends
Account Manager
Michaela Kossel
Director Marketing Digital
Julian Grießl
Managing Creative Director
Jens Petter Waernes
Senior Director / Marketing
Joern Winkler
Senior Manager | Digital Marketing
Ina Slawinger
Sound Assistant
John Godsey
Sound Engineer
Julian Massmann
Marius Wiechmann
Vice President & Chief Marketing Officer | Marketing
Susan Schramm
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